In my most recent podcast, I spoke with Simon Severino, author of the book Strategy Sprints, which promises to double a company’s revenue in just 90 days.
He emphasized the importance of simplifying processes, focusing on high-leverage activities, and executing strategies in short, focused sprints.
Simon shared insights from his experiences as both an advisor and a business owner, highlighting the need for clarity and agility in decision-making.
He contrasted traditional strategic planning with a more agile approach, advocating for real-time feedback and continuous improvement.
The discussion also covered the significance of narrowing focus to enhance resilience in turbulent markets and the future of growth strategies in a rapidly changing business landscape.
Takeaways:
– Double your revenue in 90 days with focused sprints.
– Reduce the number of projects to increase effectiveness.
– A simple plan executed well is more effective than a complex one.
– High performers thrive on clarity and real-time feedback.
– Strategy should be based on assumptions that are tested regularly.
– Remove friction in processes to enhance productivity.
– Celebrate small wins to motivate teams.
– Focus on three levers: frequency, price, and conversion rate.
– Distractions can lead to poor decision-making and lost opportunities.
– In the future, real-time data will be essential for business success.
You can watch the whole interview on YouTube:
You can listen to the whole podcast here:
Chapters:
00:00 Introduction to Strategy Sprints
00:55 The Essence of Strategy Sprints
02:14 Lessons from Advising and Operating Businesses
03:21 Bridging the Gap Between Vision and Execution
05:14 The Power of Simplification
07:25 The Difference Between Sprints and Traditional Planning
09:00 Agility in Strategy Execution
11:09 Chasing Opportunities vs. Disciplined Growth
12:44 The Three Levers of Business Growth
15:07 The Importance of Continuous Improvement
16:28 Hidden Costs of Chasing Shiny Objects
18:09 Creating Conditions for High Performers
20:32 Nature vs. Nurture in Sales Performance
21:12 Resilience Through Focus
23:48 The Future of Growth Strategies
25:08 Final Advice for Business Leaders
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