Just uploaded a new podcast episode about how to “recession-proof” your business. My guest was author, speaker and entrepreneur, Theresa Bassett.

Theresa Bassett

Here is the link to the podcast:

https://shows.acast.com/themasonduchatschekshow/episodes/recession-proof-your-business-strategies

Here is the link to the video on YouTube:

https://youtu.be/6eMkF7H-xvg

Takeaways

– Create your own economy by focusing on what you can control.

– The cost of inaction is often greater than the cost of action.

– During downturns, businesses should push the gas pedal.

– Authenticity in marketing is crucial for attracting high-value clients.

– Building trust through educational content is essential in client acquisition.

– Companies should treat their employees as their most valuable assets.

– Clarity in target market is key to business success.

– Leadership requires self-awareness and mirroring desired behaviors.

– Hiring the right people is critical to avoid churn and maintain culture.

– Using technology can help businesses scale and overcome bottlenecks.

Timestamps

00:00 Introduction to Teresa Bassett and Her Expertise

01:02 Creating Your Own Economy: Focus and Mindset

03:52 Zigging When Others Zag: Strategies for Growth

08:26 Attracting High-Value Clients: Building Trust and Authenticity

11:38 Increasing Brand Presence: The Power of Content Creation

17:03 Overcoming Bottlenecks: Embracing Technology and Systems

20:49 Identifying Bottlenecks in Business Growth

23:19 Empowering Teams for Authentic Performance

26:43 The Importance of Self-Awareness in Leadership

28:20 Building Effective People Systems

31:35 HR as a Second Sales Force

36:20 Leadership Through Self-Reflection

37:33 Clarity in Product and Market Positioning

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