Here is the link to the podcast:
https://shows.acast.com/themasonduchatschekshow/episodes/recession-proof-your-business-strategies
Here is the link to the video on YouTube:
Takeaways
– Create your own economy by focusing on what you can control.
– The cost of inaction is often greater than the cost of action.
– During downturns, businesses should push the gas pedal.
– Authenticity in marketing is crucial for attracting high-value clients.
– Building trust through educational content is essential in client acquisition.
– Companies should treat their employees as their most valuable assets.
– Clarity in target market is key to business success.
– Leadership requires self-awareness and mirroring desired behaviors.
– Hiring the right people is critical to avoid churn and maintain culture.
– Using technology can help businesses scale and overcome bottlenecks.
Timestamps
00:00 Introduction to Teresa Bassett and Her Expertise
01:02 Creating Your Own Economy: Focus and Mindset
03:52 Zigging When Others Zag: Strategies for Growth
08:26 Attracting High-Value Clients: Building Trust and Authenticity
11:38 Increasing Brand Presence: The Power of Content Creation
17:03 Overcoming Bottlenecks: Embracing Technology and Systems
20:49 Identifying Bottlenecks in Business Growth
23:19 Empowering Teams for Authentic Performance
26:43 The Importance of Self-Awareness in Leadership
28:20 Building Effective People Systems
31:35 HR as a Second Sales Force
36:20 Leadership Through Self-Reflection
37:33 Clarity in Product and Market Positioning
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