What is RADICAL RELEVANCE and why should you care?
In this episode of my podcast, I welcomed Bill Cates, a renowned expert in business growth and author of “Radical Relevance.”
The conversation delved into the importance of relevance in marketing, especially in a world saturated with information.
Cates emphasized that businesses must focus on understanding their target audience, who they are, and what motivates them to craft messages that resonate.
He introduced the concept of ‘radical relevance,’ which goes beyond mere visibility to building trust and meaningful relationships with clients.
Cates shared actionable strategies for leaders to enhance their marketing messages, generate referrals, and foster growth without relying on constant promotion.
I learned a lot and am glad to share it!
Takeaways
‘The shortest line to creating relevance is through an introduction from someone they know and trust.’
‘Only differences that matter matter.’
‘Give your clients a seat at the table.’
‘The brain craves clarity and doesn’t want to work hard.’
‘There’s a cost to doing nothing.’
‘Make sure your social proof is relevant to your target market.’
‘Don’t assume they understand your message.’
‘The narrower you go, the more relevant your message will be.’
‘If it’s irrelevant, it’ll be ignored.’
Podcast audio:
Full episode on YouTube:
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