Trying to increase sales?
Dr. Don Barden, author of Here Come the Girls, reminded us how important it is to remember that we are NOT the prospects. And it doesn’t always matter what we like or dislike about a product, service, or new strategy.
What matters is what THEY think about it and value most.
I hope you find the entire conversation as valuable as I did.
Here is the link to the full podcast:
Here is the link to the video on YouTube:
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