Want nine ways to leverage your corporate brand and company culture to attract more highly qualified job applicants? Companies that do it well often execute a multi-faceted approach. Here are some of the best practices and most effective ways your company may be able to showcase your specific values, strengths, and opportunities.
1. Create a powerful and consistent employer brand: Make sure your message accurately and consistently portrays your corporate values, mission, and vision everywhere!
2. Highlight what makes your culture unique: Share stories, photos, and videos that showcase your company’s work environment, employee experiences, and team cohesion. Give job seekers a genuine peek into what it’s like to work there.
3. Offer competitive benefits: If you offer competitive compensation and benefits, the word will spread. If you don’t, the word will also spread.
4. Employee advocacy: Inspire your employees to share their positive experiences on their social media sites, review sites, and within their personal and professional networks. Applicants value the opinions of previous and current employees.
5. Foster a sense of family and/or teamwork: Highlight the policies, initiatives, and success stories that demonstrate your commitment to creating a safe, healthy, and welcoming working environment.
6. Host and attend local and industry events: Networking at popular events raises your company’s profile and exposes your company to people who you might now otherwise have been able to reach.
7. Utilize social media: Share helpful, interesting, and relevant ideas, updates, and stories across various platforms to demonstrate your company’s thought leadership, welcoming culture, future vision, progress, and expertise.
8. Invest in your employees’ personal and professional development: Demonstrate to job seekers that you care about your employees’ career progression and personal growth.
9. Collaborate with universities and professional organizations: Raise your company’s profile among pools of highly qualified job seekers.
By implementing these strategies, you can leverage your corporate brand and company culture to attract more highly qualified job applicants. Once you have a pipeline of quality applicants, your next challenge is picking the best and avoiding the worst.
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