Your buyer determines your business’s value—so give them what they want.

Chris Riley, CEO of United Cutwater, joined me on my podcast to share how business owners can maximize demand and increase sale price by focusing on what buyers value most.

This principle applies to any sale:


✔ Start with the end in mind—What does your buyer care about?
✔ Make improvements that increase perceived value.
✔ Position yourself to be the best option in the market.

🎙 Podcast: https://shows.acast.com/themasonduchatschekshow/episodes/the-secrets-of-successfully-navigating-business-exits-strate

📺 YouTube: https://www.youtube.com/watch?v=EV7oa_fM78E

Here’s a clip:

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