An Expert Pricing Tip
Reminder: When establishing a price, establish the value first and INVOLVE YOUR CLIENT in calculating that value! Here's an example and an excerpt from my recent interview [...]
How to Avoid Price Wars
How do you keep your business from getting sucked into price wars? Here's some advice and an excerpt from my recent interview with Dale Furtwengler, author of [...]
Expert Secrets of Pricing for Profit: My Interview with Dale Furtwengler
Here's the summary... and a few key takeaways from my recent podcast, where I interviewed Dale Furtwengler, author of the book 'Pricing for Profit.' We discussed the [...]