Three Keys to Identifying and Appealing to Your Ideal Clients
What are the 3 keys to identifying and appealing to your ideal clients? Here's a quick take from my recent interview with Dale Furtwengler, author of the [...]
An Expert Pricing Tip
Reminder: When establishing a price, establish the value first and INVOLVE YOUR CLIENT in calculating that value! Here's an example and an excerpt from my recent interview [...]
How to Avoid Price Wars
How do you keep your business from getting sucked into price wars? Here's some advice and an excerpt from my recent interview with Dale Furtwengler, author of [...]