Ever feel like the people who REALLY need to hear what you have to say, aren’t listening?

I’m talking about your ideal prospects… clients… co-workers… supervisors… or even your direct reports?

There are two main reasons for it.

1. There’s SO much noise.
2. People have VERY short attention spans.

I recently had a conversation with an incredibly insightful marketing executive. I asked him a simple question. His name was Steve Zeitchik, and he gave me an excellent answer. I felt compelled to share it.

He said that messaging must be highly RELEVANT and EXCLUSIVE to the RIGHT audience.

If your communications don’t meet that criteria, then it might explain why “nobody is listening” to you.

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