Confession. I’m a closet head-banger and I’ll admit it. And, today I felt like sharing a lesson I learned from one of my favorite bands that might be helpful to your business.

I grew up listening to the hair bands of the 1980s. So when That Metal Show on VH1 comes on, I enjoy finding out what happened to some of my favorite bands years later.

I saw an episode the other day where the host, Eddie Trunk, was visiting with Stephen Pearcy, the lead singer of the band Ratt. Back in the day, Ratt could easily play to tens of thousands of adoring fans on any given weekend. Eddie asked Stephen what he was currently working on.

Stephen said that he was doing what he loved the most and that was making music. This time around Stephen didn’t seem to be as focused on lasers, pyrotechnics, and colossal stage shows as he was on making music his most

diehard fans would enjoy listening to as much as he enjoyed creating it.

Here’s what I found interesting. Stephen has a tribe of followers and diehard fans and he interacts with them on a regular basis. He shares his ideas and songs in their preliminary form and asks for fans’ feedback on what they like and don’t like, and why.

Everybody wins. Stephen puts out music he likes and that his biggest fans want. His followers feel like they are part of his creative process, because they are. He isn’t wasting his time or talent on efforts that miss the mark.

If a lead singer from a rock band who was past his prime twenty years ago can use social media and interaction with his tribe of followers to do more of what he does best and likes to do most, why can’t you?

Who are your fans? (Hint: Customers. Clients. Employees. Strategic Partners.)

Are you actively and frequently reaching out to them? Are you listening to them when they reach out to you? Are they part of your product development or market research efforts?

If not, maybe they should be.

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